TaylorMade drops Barbie

TaylorMade's Evian Championship staff bag inspired by the

TaylorMade Golf

This week the LPGA Tour heads to France for the fourth Women’s major of the year at the Evian Championship, and to mark the occasion TaylorMade staffers, including defending champion Brooke Henderson, will have limited-edition Barbie-esque pink staff bags for the event.

In previous years, it was only the men who received the extra treatment of special edition staff bags to mark major championship weeks. However, for 2023, TaylorMade pulled out all the stops and made bags for all four of the women’s majors, with an expected fifth coming next month at the Women’s British Open.

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The bag and accompanying accessories for the Amundi Evian Championship have all kinds of references to the event and the surrounding area, including the French Alps on the pocket liners and covers.

There is even a small reference on the front accessory pocket to the famous mineral water that comes from the Évian-les-Bains region of the country.

Unlike the men’s major golf bags, which can be purchased online, the only way to get your hands on an Evian Championship bag is to be a participant. Taylormade does have a selection of men’s major bags on its site if you are looking for a conversation starter.

Want to overhaul your bag for 2023? Find a fitting location near you at True Spec Golf.

Ryan Barath is GOLF Magazine and GOLF.com’s senior editor for equipment. He has an extensive club-fitting and -building background with more than 20 years of experience working with golfers of all skill levels, including PGA Tour players. Before joining the staff, he was the lead content strategist for Tour Experience Golf, in Toronto, Canada.